Smuttynose is joining over 40 other craft brewers from around the country in Pints for Prostates‘ Crowns For A Cure initiative to help raise awareness and conversation about one of the most awkward topics in men’s health…prostate cancer screenings.
Fact: Prostate cancer is deadly. According to the American Cancer Society, prostate cancer is the second leading cause of cancer death in American men, after lung cancer. Approximately 1 man in 39 will die of prostate cancer.
Don’t worry! We won’t be knock on your door and ask you personal health questions. Our packaging team blended 50,000 specially-designed crowns (a.k.a. bottle caps) into recent bottling runs, to help seed conversations and awareness on this important men’s health issue.
When you see one of these crowns on your beer, share it on social media with #CrownsForACure hashtag, tag @pints4prostates as well as the brewery that used your cap. Help amplify the message with each tweet, post, snap or ‘gram. It only takes a minute or two.
Fact: Prostate cancer is common. 1 man in 7 will be diagnosed with this disease during his lifetime. While rare in men under 40, 6 of 10 cases are diagnosed in men 65 and over. That means the other 4 cases occur in men between 40 and 64.
This isn’t the first go-round for Crowns For A Cure.“We are partnering with some great breweries to put a reminder in the hands of men to take charge of their health,” said Rick Lyke, a prostate cancer survivor who started Pints for Prostates in 2008 after successful treatment for the disease. “After a successful trial of the program in 2015, we know these bottle caps will start thousands of conversations and encourage guys to talk with their doctors about scheduling health screenings.” Smuttynose and sister brewpub Portsmouth Brewery have previously participated in a several Denver Rare Beer Tastings and raised funds in our tour donation boxes.
The blue-colored crowns will arrive in stores during Prostate Cancer Awareness Month, which is September. So please, think about your health or the health of someone you know, have a conversation, get screened and have a beer. Treat yourself well and you might make a huge difference.
Fact: Prostate cancer is easily treated. Most men who are diagnosed, don’t die from the disease. Even though the 15-year survival rate is 95%, you can’t treat what you don’t know is there.