Beer Releases

Portsmouth Brewery’s Selkie Sugar Kelp Beer Needs A Label, Want to Help Us Out?

Last August, our team at Portsmouth Brewery set out to make a Scottish Red Ale made with sugar kelp.  So we called our friends at University of New Hampshire’s Aquaculture team, and we went on adventure.  60 pounds of sugar kelp and one impromptu dip in the ocean later, we ended up with Selkie.

When we first introduced Selkie at Portsmouth Brewery, we weren’t really sure what to expect.  Luckily, the response was overwhelming, and people loved it.  They loved it so much that we’re planning to bottle it with our Smuttlabs team and release it in June.  Bottles mean labels, and that’s where you come in.  Submit your best original photo featuring seaweed, and it could be the next label!

Selkie Label: The Rulesselkie photo contest

It can be a picturesque beach shot, or something reminiscent of Sigmund the sea monster.  The only rule is it’s got to be original and available for reproduction in high resolution.  We’ll be checking social media from now until Friday, April 30th, so don’t delay and share yours now with #SelkieSelfie on Facebook, Twitter, or Instagram.  One grand prize winner will get photo credit, a VIP tour at Smuttynose Brewing Company, and a whole lotta Smuttynose swag. Also, bragging rights, DUH!

Photos will be judged on originality, creativity, and quality by our judges: Joanne Francis, Creative Director & Partner, Charlie Ireland, Smuttlabs Head Brewer, and Chris Hamer, Senior Art Director. We’ll announce the winner on May 5th.  So get out there with your selfie sticks, find some seaweed, and tag yourself. You could be the next great beer label designer!

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